SOUND ON · OUTSIDE THE CLUB
Sammy Virji — Open Late
Wide Open
The brief
Sammy Virji — Open Late
openlatesv.com
21 October 2026
19:00 – 21:30 BST
Sammy Virji — Open Late
openlatesv.com
21 October 2026
19:00 – 21:30 BST
Wide Open
Creative direction & production
Case study
Fan experience
Part one
The creative
We took Sammy's world
19:00
Doors in 02:00:00
Outside the club
21:00 BST
Doors
Into the film
The 29-minute visualiser plays here
film master not on disk · both CDN copies locked since 21 Oct 22:03
Part two
Community & moment
What they said
Instagram story
screenshot to come
Fan sentiment
Read live
19:00 – 21:29 BST · one bar a minute
What fans asked for
What we flew in
Part three
The data
In two hours
8,729 people · one dot each
Where they are
Three layers, one map
Spotify
Tickets
Our data
Spotify: top five cities, public tracker, 24 Oct 2026 · Tickets: 2026 headline rooms, public capacities · Our data: people who named their city in the chat
Wide Open
Fan experiences
Fan sentiment, as a mine
Click a word
Wide Open
jonathan@wide-open.xyz · wide---open.com